Onboarding With Simple Was, Well, Simple

August 9, 2012
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I am officially a customer of Simple. I received my Simple debit Visa card yesterday and activated it today. I made my first transaction with it today during lunch — I bought a yummy falafel wrap. And my iPhone app is recording my transactions.

The onboarding was as simple as Simple advertised.

Let’s start with the packaging. Simple is using a cardboard look for its packaging, which gives a kind of barebones feeling to it. Here’s the envelope:

And the debit card itself was attached to a piece of cardboard that read, “It’s a Good Day.” The debit card was attached to the cardboard piece with a thick blue rubber-band. That part of the card itself can serve as a freestanding wallet, if you could call a rubber-band and a slab of cardboard a wallet. But it still looked great. Here it is:

I called to activate the card and the IVR voice belonged to “Rachel,” who, followers of Simple will know, has been the company’s customer service person for quite some time now. She’s personally answered more than a couple of my emails over the last many months. There was no sales of other products; there was no “we are transferring you to a customer service representative” to sell me something else. It was honest, clean and easy. I’d recommend Simple to anyone.

 

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2 Responses to Onboarding With Simple Was, Well, Simple

  1. [...] They first announced something a little different, something more of us should really pay closer attention to – onboarding. It sets the tone, and if the initial experience goes smoothly, it makes the first six months of activity, cross sell, and long-term retention just that much easier.  As most Simple fans are aware, they are attempting be as Apple-like as possible – attempting to simplify the traditional banking experience, from the way you request an invite to the way you receive your initial debit card (Bank Innovation’s JJ Hornblass does a good job of covering that here). [...]

  2. [...] They first announced something a little different, something more of us should really pay closer attention to – onboarding. It sets the tone, and if the initial experience goes smoothly, it makes the first six months of activity, cross sell, and long-term retention just that much easier. As most Simple fans are aware, they are attempting be as Apple-like as possible – attempting to simplify the traditional banking experience, from the way you request an invite to the way you receive your initial debit card (Bank Innovation’s JJ Hornblass does a good job of covering that here). [...]

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