Posts Tagged ‘ Mobile Apps ’

Which Companies Are Dominating Payments? Just Ask the Candy Crush Folks

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0
February 18, 2014
Which Companies Are Dominating Payments? Just Ask the Candy Crush Folks

Don’t ask the folks who built the game Candy Crush Sage into a multi-billion-dollar company whether Apple is a payments company. They know the answer is already yes. Today, King Digital Entertainment PLC, the company behind Candy Crush Saga and Pet Rescue Saga, among other games, filed for an initial public offering, and central...
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VIDEO: Arvest Bank Uses a Branch to Prove Branches Don’t Matter

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3
February 13, 2014

Can we stick a fork in branch banking if a bank proves its branches are worthless? That’s essentially what Arvest Bank, in Bentonville, Ark., has done with its new ad promoting its recently unveiled mobile app. What is striking about the video below is that the customers interviewed at the bank branch all are...
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Video: Arvest Bank Mobile App

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0
February 10, 2014

Video
As reported in last week’s MobileFI blog post, Arvest Bank recently expanded its mobile banking offerings to include mobile banking alerts and an application for iPad. The iPad app supplements Arvest Bank’s existing iPhone and Android apps. In this video, Arvest Bank customers tell what they like about the...
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Drink From the Waterfall of Mobile Data

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1
February 6, 2014
Drink From the Waterfall of Mobile Data

There is a wider range of mobile data for banking apps to leverage than previously contemplated. Some of the mobile-focused application builders see a wide array of mobile data streams available to banking apps — and that means, fintech providers are largely limited by their imaginations, rather than technical impediments. Last week, I wrote...
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CIT Bank Launches Mobile App — and No One Notices

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1
February 5, 2014
CIT Bank Launches Mobile App — and No One Notices

CIT Group launched its first mobile banking app last quarter. Yeah, no one else noticed either. CIT Bank, the financial conglomerate’s $16.1 billion online bank, was launched in 2011 to diversify its parent’s funding. Indeed, CIT nearly went bankrupt during the credit crisis when the capital markets all but silenced, cutting off its primary...
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Arvest Bank Launches Mobile Banking Alerts, iPad App

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0
February 3, 2014
Arvest Bank Launches Mobile Banking Alerts, iPad App

News
Arvest Bank recently announced that the bank has expanded its mobile banking offerings to include mobile banking alerts and an application for iPad. The iPad app supplements Arvest Bank’s existing iPhone and Android apps. As noted in the Arvest blog, all Arvest apps enjoy full Mobile Banking functionality with...
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Tell Me What I Don’t Know: Next Gen Mobile Banking

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1
January 30, 2014
Tell Me What I Don’t Know: Next Gen Mobile Banking

What do Peek, Loungebuddy and Bandsintown have in common, and, to amplify the riddle, what do they have to do with banking? All three iOS apps do something that the vast majority of banking mobile applications don’t: leverage other data streams on the mobile device. They also – and here is the important point...
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Forget Mobile-First, The Future Is Human-First

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January 27, 2014
Forget Mobile-First, The Future Is Human-First

Opinion
Adam Levene, SVP of Strategy at Monitise Create, contributed an article in Mobile Marketing Magazine last week focusing on the importance of “human first’ when embarking on a mobile strategy, and how Monitise Create puts this into practice. Below is an excerpt: The human-first mantra Our successes at Monitise...
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A/B Testing for Banking Apps Has Arrived

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2
January 16, 2014
A/B Testing for Banking Apps Has Arrived

If you have dreamed about A/B testing for your banking app, wake up. It’s here. A new company out of Philadelphia called Artisan now allows for on-the-fly — yes, on-the-fly! — A/B app testing. The Artisan tool also lets “the business side” (meaning non-techies) adjust any app element in a WYSIWYG interface. Or in...
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How Mobile is Transforming Customer Engagement this Holiday Season (infographic)

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0
December 16, 2013
How Mobile is Transforming Customer Engagement this Holiday Season (infographic)

Research
Mobile commerce is increasingly becoming a larger part of holiday shopping. From 2011 to 2012, for instance, the number of minutes that consumers spent on retail mobile apps in December increased six-fold. That’s according to a new infographic from Sparked. Also, in the last six months, almost three in...
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