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Tracy Bramlet updated their profile

June 2

Tracy Bramlet commented on JJ Hornblass's blog post 'Fixing the Bank Brand Nightmare'

JJ while soundness and safety are certainly key components to rebuilding the brand, all banks need to begin by rebuilding their relationships with their customers. While it is unfortunate that it only took a few mega-banks to create the crisis, thei…

March 17

Tracy Bramlet replied to Luke Owen's discussion 'Content marketing - what does it mean and how does it apply to the financial industry?' in the group Bank Marketing

Interesting question. I think that banks are definitely making attempts at using content marketing strategies--showing how they can help consumers solve problems. Unfortunately they are all talking about solving the same problems so the programs fal…

January 27

Tracy Bramlet and Nancy Brown are now friends

January 6

Tracy Bramlet replied to JJ Hornblass's discussion 'BlackBerry Outage Affecting North America' in the group Technology

I was on vacation recently and didn't have BB service. It was actually a nice break to get away from technology. Of couse, if it goes down now that I'm back and working I'll be completely hosed.

December 23, 2009

Tracy Bramlet and Brandon are now friends

November 23, 2009

Tracy Bramlet commented on JJ Hornblass's blog post 'Amex to Buy Revolution Money for $300M'

JJ, totally agree that the Revolution Money acquisition makes sense for AMEX as a strategic move. I heard Steve Case speak at the 2009 NACHA Conference where he commented that "anytime you have a market controlled by small group there is an opportun…

November 18, 2009

Tracy Bramlet commented on George Ravich's blog post 'A silver lining with a smile?'

Good post. There is definitely opportunity for SMB banks to gain market share in the transaction banking space particularly since technology has enabled them to offer many of the same services as their larger rivals. The ones who can differentiate t…

August 6, 2009

Tracy Bramlet joined JJ Hornblass's group

European Banking

What's happening in banking in the UK and on the Continent. Join this group to find out.

July 24, 2009

Tracy Bramlet joined JJ Hornblass's group

Technology

Technology innovation and banking innovation go hand in hand today. This group is dedicated to exploring the former. We hope technologists will use it to share their perspectives and ideas.

July 24, 2009

Tracy Bramlet is now friends with nichiren and ashley garcia

July 24, 2009

Tracy Bramlet commented on JJ Hornblass's blog post 'Why Bair Will Lose Her Fight with Geithner'

Jj, Totally agree that access is critical. However, there are other types of access to a person than just face-to-face which is why the proponents of Bair's approach should be lobbying to increase the visibility of her recommendations in the media…

July 1, 2009

Tracy Bramlet replied to Michael Gibb's discussion 'All Together Now ... Awwwwwww' in the group Bank Marketing

Last month, Getty Images had a great white paper download on Financial services images. Called "Getting Real" it did a visual analysis of financial services images and search terms used in the past year. Check it out.

June 9, 2009

Tracy Bramlet replied to JJ Hornblass's discussion 'Bair Butts Heads with Bloomberg' in the group Bank Marketing

The word "predicted" creates the nuance and I think Bair is right to take issue with it. By using this term, Bloomberg implies that change is inevitable.

May 15, 2009

Tracy Bramlet updated their profile photo

May 8, 2009

Tracy Bramlet replied to Mary Wisniewski's discussion 'Online Chat Benefits Banks' in the group Bank Marketing

Interesting post Mary. It seems as if banks are rediscovering the value of "the human touch". Most people value any interaction that allows them to have a connection with a "real live" person even if the interaction occurs over the Internet.

April 23, 2009