Which is better FOR WHAT? For relationship building? For notifying customers of account-related information? For sending sales-related messages?
Neither one is "better". Each has its own strengths and weaknesses.
I won't be able to attend, but wanted to give a plug for this conference. I went to two Finovate conferences last year -- 1 in SF, 1 in NY -- and they were both excellent conferences. It's a great format, and the networking opportunities are great.…
Engagement has been a pretty hot topic in the advertising and web analytics circles for a while now, but I'm wondering if any one here has any experience with, or knows of FIs that have experience with developing approaches to measuring customer eng…
Hey Ron, thanks for joining the Bank Marketing Group. Looking forward to your insights, thoughts, etc. And I'm expecting good production out of you, now that you have all that post-blog free time!