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‘It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.’ - Charles Darwin

More than a hundred years after Darwin made this observation, it continues to hold true. And that is why it is so important for banks which have lived through the crisis to get on top of the changes driving the survivor’s world. While there are many propellers of change, tightening regulation, grow

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In the wake of rising default rates, creditworthy accounts are in much demand. Since several banks are competing hard for business from the same limited set of customers, their success depends upon how well they leverage their customer knowledge to create and manage customer-centric relationships.

Broadly, this is a 3 step process: one, re-examine segmentation strategy; two, convert customer information into wisdom; three, institutionalize this wisdom so that it can be leveraged by the… Continue

As a bank, your present concerns revolve around generating ample liquidity at least possible cost to fuel business growth as well as comply with tightening capital regulations. Hurt by the financial crisis, your customers are looking to rebuild their savings. Consequently, bank deposits are back in fashion and focus.

Perhaps your bank is considering merging with another institution in order to acquire new customer accounts, in addition to pursuing a strategy of organic growth.

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Winning back your customers’ faith is among your top priorities. You are approaching this in two ways – first, improving transparency in compliance with stricter regulation, and second, restoring your customers’ confidence through better education and empowerment.

Arguably your need to “right” disseminate, inform and educate has never been greater. You have to ensure that the right information is at hand whenever and wherever your customers ask for it. But marketing bud

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