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Luke Owen's Discussions

Strong words from Finance 2.0 gurus at SXSW

Replied Mar. 23, 2009

Strong words from Finance 2.0 gurus at SXSW

Replied Mar. 20, 2009

Strong words from Finance 2.0 gurus at SXSW
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Started this discussion. Last reply by dmgerbino Mar. 24, 2009.

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Truebridge Blog

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Luke Owen's Page

Looking forward to hosting a public webinar today on generating branch referrals using content marketing Dec. 3, 2009

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Corporate Title

Business Development

Company

Truebridge, Inc.

City, ST

Boston, MA

Latest Activity

Luke Owen commented on JJ Hornblass's blog post 'Fixing the Bank Brand Nightmare'

I think that most consumers realize if your name doesn't begin with a B and end with an A or your icon doesn't include an umbrella, in the words of our former leader, you're not an "evil doer". Many of my close friends are taking the initiative to s…

on Tuesday

Luke Owen commented on Jeff Betts's group 'Partnership Programs'

New sources of revenue is definitely top of mind so good way to start out this group. As for how you attract new sources, it's important to understand how consumers are making buying decisions in today's highly competitive and information-dense envi…

February 17

Luke Owen joined Jeff Betts's group

Partnership Programs

Opportunities for Banks to partner with service providers to generate new sources of revenue.

February 17

jim gialamas replied to Luke Owen's discussion 'Content marketing - what does it mean and how does it apply to the financial industry?' in the group Bank Marketing

Content marketing works in general advertising, helping to strengthen the brand and the reputation of the company. But can it work at the product level? B2B is full of white paper marketing, in-person knowledge sharing roundtables, but at some point…

January 28

Luke Owen's Blog

Common misconceptions about content marketing in the banking industry

There are many consultants and marketing professionals that are talking about this new approach to marketing and PR. Some call it Inbound Marketing, Social Media Marketing or Content Marketing. What ever you call it, there are clearly those who don't believe th… Continue

Posted on December 11, 2009 at 5:09pm — 3 Comments

Introduction to Content Marketing for Banks and Credit Unions

A popular sales consultant once said that when all you do is talk about your product you're only engaging 3% of your audience. But if you talk about how your product can solve a problem that affects everyone, you're connecting with 100% of your audience. This mindset falls right in line with the new direction of marketing and PR - Content Marketing.

Content Marketing is a term that has a fuzzy origin but some may argue Joe Pulizzi and… Continue

Posted on November 23, 2009 at 3:52pm —

Five reasons bank branches don't deliver referrals

We all know it's a problem and everyone has their own opinions on why we only see a trickle of referrals but how do we open the faucet? In today's featured post we're here to help uncover what's really going on at the frontlines.

Back in April we conducted a survey that included over 160 sales reps and program managers from banks throughout the country. We pulled together some common factors that have been thrown around in the industry as… Continue

Posted on October 23, 2009 at 4:40pm — 4 Comments

Bank marketing - In with the new and out with the old

We often talk about the old way versus the new way of bank marketing. If you want to be seen in your community as the place to go for more then just checking or savings accounts, there are three key areas where changes are necessary:

1. Marketing
2. Referral generation
3. The website

For a bank to be successful in today's day and age, these three areas need to be working on all cylinders.… Continue

Posted on September 4, 2009 at 10:56am —

Banks unlock cross selling solution

Improving cross selling is one of the top goals for banks of all stripes. Making it happen? That's easier said than done.

But as a new feature article reveals, several banks have made impressive headway - including one that has increased referrals to its investment sales team by 15% to 20% for three straight years. The institutions credit a new approach that they say has made cross selling easier and has broadened their image beyond traditional bank product.… Continue

Posted on August 5, 2009 at 11:33am —