Jeff Stephens Male Portland, OR United States: Share; Share on Twitter; Share on Facebook

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The Story

CUTweetTrack creates idea-sharing community for tweeting credit unions

CUTweekTrack was created to help credit unions on Twitter connect and build relationships with their members, and is currently tracking over 300 tweeting credit unions from around the US. Seeing the need for a venue where credit unions could share ideas, experiences and best practices in a secure environment, an online community has been [...]

Regions Bank makes saving look really really fun

Apparently so fun it gets people dancing, at least in these spots, which are part of the bank’s “Save with Regions” campaign. The campaign promotes financial products for beginner, intermediate and advanced savers. I like this breakdown, which not all banks do, because the savings options that are appropriate for a retiree are [...]

Ally Bank – humor, children and toys

One of the people in our office brought these hilarious commercials to our attention and I had to write about them. They are by Ally Bank and they do a great job of pointing out the faults of “Big Banks” - but in a fun and light-hearted way. There are three of them that I [...]

Shopping for meaning

I saw a truck with this logo on it on my way home from work the other day. It caught my eye because I had never heard the word “drayage” before. I glanced at the logo and saw one line crossing the “A” and connecting a truck on the ground to a plane in the [...]

Personalized mailings make a difference

I received a personalized direct mail piece the other day at home – nothing unusual about this, but it stuck out among the other pieces of mail in my hand. It wasn’t because of the product or the colors or some crazy shape. The reason I took a second look was that the image on [...]

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Karen Marotta joined Jeff Stephens's group

Bank Marketing

Innovative bank and credit union marketing and branding experts, practitioners and students.

February 12

jim gialamas, James McCallum and Rick Wemmers joined Jeff Stephens's group

Bank Marketing

Innovative bank and credit union marketing and branding experts, practitioners and students.

January 28

Jeff Stephens replied to Luke Owen's discussion 'Content marketing - what does it mean and how does it apply to the financial industry?' in the group Bank Marketing

Luke, this is a good question to pose, and something I've been pondering more lately too. Most of the "content marketing" efforts I've seen in the past from financial companies involved banks and credit unions trying to provide personal finance tips…

January 27

Jeff Stephens replied to Eric Cook's discussion 'Innovative Web 2.0 "Viral" Financial Service Marketing Strategies' in the group Bank Marketing

One important point is that viral is a result of a well-crafted and buzz worthy word of mouth effort...it's not a strategy itself. I hear LOTS of banks and credit unions talk about doing viral marketing, but they don't realize that viral isn't somet…

January 27

rebecca frommer and Erica Namtalov joined Jeff Stephens's group

Bank Marketing

Innovative bank and credit union marketing and branding experts, practitioners and students.

January 21

Mark Caramat joined Jeff Stephens's group

Bank Marketing

Innovative bank and credit union marketing and branding experts, practitioners and students.

January 19

Dan Terry and Dan Davis joined Jeff Stephens's group

Bank Marketing

Innovative bank and credit union marketing and branding experts, practitioners and students.

January 8

Ernest Garfield joined Jeff Stephens's group

Bank Marketing

Innovative bank and credit union marketing and branding experts, practitioners and students.

December 29, 2009

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CEO

Company

Creative Brand Communications

City, ST

Portland

Jeff Stephens's Blog

Barclays leverages Microsoft Surface to create new store concept

On December 18th, Barclays introduced it newest version of the “the bank of the future” (overused term, IMHO), located in Piccadilly Circus in London’s West End. In doing so, they’ve become the first bank I’ve heard of to implement the new Microsoft Surface technology to create a branded branch experience. As they say in th… Continue

Posted on December 30, 2008 at 2:21am — 8 Comments

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At 8:30pm on January 7, 2009, David Eldred said…: Hi Jeff:
Yes, I do remember you. We last met at the Bank Marketing Conference in Baltimore -- I believe you were palling around with Monica, who I knew through the WBA.
In any case, glad to have linked up again.
Best,
DE