Eric Cook Male Battle Creek, MI United States: Share; Share on Twitter; Share on Facebook

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Karen Licker replied to Eric Cook's discussion 'Innovative Web 2.0 "Viral" Financial Service Marketing Strategies' in the group Bank Marketing

Jeff, Well said. A better definition of "viral" than Webster's......... Karen

January 28

Jeff Stephens replied to Eric Cook's discussion 'Innovative Web 2.0 "Viral" Financial Service Marketing Strategies' in the group Bank Marketing

One important point is that viral is a result of a well-crafted and buzz worthy word of mouth effort...it's not a strategy itself. I hear LOTS of banks and credit unions talk about doing viral marketing, but they don't realize that viral isn't somet…

January 27

JJ Hornblass replied to Eric Cook's discussion 'Innovative Web 2.0 "Viral" Financial Service Marketing Strategies' in the group Bank Marketing

This is what hung me up, too, so thanks for clarifying this, Eric. (The Meyerson Eric, in this case.) We've profiled two campaigns that I would classify as viral, however. One worked well; the other I'm less enthusiastic about. The campaign that sc…

January 27

Eric Cook replied to Eric Cook's discussion 'Innovative Web 2.0 "Viral" Financial Service Marketing Strategies' in the group Bank Marketing

Eric, Good points. I'm in agreement that the banking and financial service sector has been somewhat slow to step outside the box to create something that could (or would want to be) talked about. The question here is IF there really is anything in…

January 27

Eric Meyerson replied to Eric Cook's discussion 'Innovative Web 2.0 "Viral" Financial Service Marketing Strategies' in the group Bank Marketing

Eric, it seems that you're more talking about popular advertising campaigns than really viral systems. The talking babies weren't particularly original -- talking babies have been an advertising staple since the dawn of CGI. There was even a short-…

January 27

Penny M Gray replied to Eric Cook's discussion 'Innovative Web 2.0 "Viral" Financial Service Marketing Strategies' in the group Bank Marketing

Eric- The credit union world seems to be light years ahead of the banking industry in this area. Both youngfreealberta.com and buckthenorm.com are innovative. I also think smartypig.com is very clever. Penny

January 27

Eric Cook replied to Eric Cook's discussion 'Innovative Web 2.0 "Viral" Financial Service Marketing Strategies' in the group Bank Marketing

Great suggestions Karen. Thanks for the ideas and I'll check into both of these. I've been to both of them before, but as it typically goes, you need someone to help "refresh" your memory. Much appreciated. Eric

January 27

Karen Licker replied to Eric Cook's discussion 'Innovative Web 2.0 "Viral" Financial Service Marketing Strategies' in the group Bank Marketing

Eric, For a funny one, cruise over redneckbank.com. They took a funky concept to new heights and certainly stand out. Also, check out thefinancialbrand.com. Jeff has many great samples listed there in one place..... Good luck with the idea search…

January 27

Eric Cook added a discussion to the group TwitBanking

Innovative Web 2.0 "Viral" Financial Service Marketing Strategies

I also posted this to the Mobile Banking and Bank Marketing groups, but since I'm talking about "viral marketing" and being innovative, the TwitBanking Group may also be a good place to get some ideas as well.I'm doing some research on the topic of…

January 27

Eric Cook added a discussion to the group Bank Marketing

Innovative Web 2.0 "Viral" Financial Service Marketing Strategies

I have also posted this to the Mobile Banking group, but figured the Bank Marketing group would also be a good place to post this.I'm doing some research on the topic of building a "viral" spread of information with a message that's "outside the box…

January 27

Eric Cook added a discussion to the group Mobile Banking

Innovative Web 2.0 "Viral" Financial Service Marketing Strategies

I'm doing some research on the topic of building a "viral" spread of information with a message that's "outside the box" (think the baby videos for eTrade or the cartoon character "Erin" that esurance has developed and expanded into their cartoon se…

January 27

Amanda Phebus and Eric Cook are now friends

January 4

John Betrus left a comment for Eric Cook

December 30, 2009

Eric Cook joined JJ Hornblass's group

RetailWorks

The lifeblood of banking is retail, which is why some of the best innovation takes place at the magical place where actual consumers meet actual banks -- or at least their ATM colleagues. We'll track it here.

December 29, 2009

Mary Jane Town left a comment for Eric Cook

December 29, 2009

Eric Cook joined Mary Wisniewski's group

Mobile Banking

Banking consumers are increasingly on the go, and that’s why bankers are rapidly developing solutions to fit their mobile banking needs. This group is intended to help further this emerging technology.

December 29, 2009

Profile Information

Corporate Title

Certified Internet Business Consultant

Company

WSI Internet Consulting

City, ST

Battle Creek, MI

Eric Cook's Blog

Is Social Networking Right for Community Financial Institutions?

In today's turbulent times and negative news, I'm wondering what the opinions are of BI.net folks on the concept of leveraging social networking (web 2.0) concepts to build relationships, seek feedback and promote the positive things that are going on in the industry.

Granted, the level of "sharing" that can take place needs to be tailored to the regulatory-controlled, compliance driven environment in which we operate, but the stories of community involvement, the good that is done for customer… Continue

Posted on August 6, 2009 at 1:28pm — 7 Comments

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At 8:44am on December 30, 2009, John Betrus said…: Hi Eric: Dapper picture! Classes were great and I really enjoyed the interaction with you. Jeff and Bea. Hope your holidays were wonderful and that 2010 is a fantastic year for you.