I start with a story.
Ever since the demise of Pasadena, California based IndyMac consumers have been clamoring to answer one question "Is my money safe at my bank?" I got hit with this question the Wednesday of the week of the run on Indy by CBS News reporter Bill Whitaker for a sidebar piece that aired on the CBS Evening News with Katie Couric immediately after the day's coverage of Paulson, Bernanke, Cox testifying to congress about the crisis. Can you say pressure cooker moment? I decided that was a day to help calm national nerves and conducted the interview accordingly. But when asked the question how does a consumer know how healthy their bank is really is my honest answer was it's opaque. The only information out there were Call Reports real people didn't stand a chance of reading and legacy ratings geared more towards people investing in bank stocks than depositing money. So the final soundbyte that aired out of my mouth was "people are going to have to learn to do their homework".
Off camera Bill asked me if I could make the information needed by regular Americans "not opaque" and I promised him I'd try. That's how the online sales version of my company's IRA Bank Reports went from idea to product. The challenge was to distill the thousands of banking metrics from Call Reports into simple indicators relevant to the decision concerns of depositors.
The demand from we've seen from "consumers" has been amazing in it's sheer variety. We've seen high net work individuals, their financial planning professionals, corporate treasurers, municipalities and 501(c3)'s checking on their banks and making investment and divestment decisions based on what the transparency reveals. We've seen people select and lock out banks from their brokered deposit strategies based on criteria they've decided is appropriate to their risk appetites to coin a concept from COSO.
Do you think this is this the new "post blind faith" world of banking?
Tags: and, brokered, depositors, deposits, ratings, safety, soundness
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