Melanie Friedrichs

Melanie manages the blog for Andera, a small company that provides customer acquisition solutions to banks and credit unions. She is a member of the first class of Venture for America, a two-year fellowship in entrepreneurship that seeks to revitalize American cities by matching recent graduates with small companies in low-income cities. She graduated from Brown University in 2012 with an A.B. in economics.

Web Site: http://blog.andera.com


The Most Popular Devices in Mobile Account Opening

March 27, 2014
The Most Popular Devices in Mobile Account Opening

Originally posted on The Andera Blog. In January Andera released a special report called “The Future of Account Opening” (check it out here if you haven’t yet) that had lots of serious stuff in it about things like where account opening is headed and what mobile account opening is, exactly, but also some really...
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Andera Data Shows Increase in Credit/Debit Over ACH

February 25, 2014
Andera Data Shows Increase in Credit/Debit Over ACH

Today I thought I’d share an interesting tidbit of data from Andera’s customer base. We provide our online account opening solution to over 500 bank and credit unions. Our customers can choose to allow their applicants to fund new deposit accounts online either through: 1. ACH Transfer 2. Credit/Debit Because of different risk protocols, not...
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Why Turbo Tax is Great (No Really, It’s Great)

January 27, 2014
Why Turbo Tax is Great (No Really, It’s Great)

Originally posted on The Andera Blog. Follow us on twitter @AnderaInc A couple weeks ago Andera hosted a webinar on “The Future of Account Opening”where we asked Ying Chen, SVP of Product Management, and Jeff Kukesh, Senior Product Manager of Emerging Technology & Platform, about their vision for where online account opening and mobile account opening...
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Why Rising Interest Rates Could Be the Best Thing to Happen to Banking For Years

November 22, 2013
Why Rising Interest Rates Could Be the Best Thing to Happen to Banking For Years

Over the past few months we’ve complained a lot about how banking has become just another commodity, how financial institutions do a horrible job of differentiating themselves, and how consumers care about their bank or credit union about as much as they care about a can of peas. All this deriding of banking isn’t really fair, because we...
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The Key to Mobile Banking Adoption

November 18, 2013

Written by Laurie McLachlan. For more see blog.andera.com Mobile banking is all the rage these days. An Andera survey conducted last week revealed that nearly 90% of the bank and credit union professionals polled have a mobile app at their institution, and that the remaining respondents are either adding in 2014 or have definite...
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The Rise of the Machines

October 24, 2013
The Rise of the Machines

A couple of weeks ago I was having dinner with a friend, and we got to talking about algorithmic trading, also known as high-frequency trading. Wikipedia defines algorithmic trading as the "use of electronic platforms for entering trading orders with an algorithm." Algorithmic traders make money by identifying trades that will predictably yield an...
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7 Tips for Credit Unions in Social Media

July 17, 2013
7 Tips for Credit Unions in Social Media

Originally posted by Julia Verbrugge on blog.andera.com. Follow us on twitter @AnderaInc. (Note: this this post focuses exclusively on credit unions-stay tuned for Part 2 on banks) I’m certain we’ve all heard the logic, “everyone else is doing it, so shouldn’t you?” I’m equally certain that credit unions not involved in social media marketing have recently...
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Consumers Credit Union Swimming Against the Tide

July 17, 2013
Consumers Credit Union Swimming Against the Tide

Originally Posted by Melanie Friedrichs on blog.andera.com. Follow us on twitter @AnderaInc. Consumers CU By Laws. Image Sourcre: Consumers Credit Union History Report Consumers Credit Union (CCU) of Waukegan, IL has a great story. It began as a housewives’ milk-buying club, survived 12 recessions and the loss of its sponsor, and with its new sponsor grew to accept members...
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What Women Want (From Banks and Credit Unions, At Least)

July 9, 2013
What Women Want (From Banks and Credit Unions, At Least)

Originally posted by Julia Verbrugge on blog.andera.com. Follow us on twitter @AnderaInc. As a member of Gen-Y, I’m keenly aware that women are a growing force in the workplace, and that they’ve become a majority on college campuses in America. This is fairly common knowledge, but what I didn’t know was that ninety-five percent of...
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3 Website Design Tips for Community Financial Institutions

June 26, 2013
3 Website Design Tips for Community Financial Institutions

At Andera we’re always looking to identify and share best practices in website design, especially design related to conversion for online account opening and lending.  In March we noticed that one of our clients, People’s Credit Union (CU) of Rhode Island, had recently launched a spiffy new website, www.peoplescu.com. We interviewed People’s and Pannos-Winzeler Marketing,...
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