Bruce Johnson

Web Site: http://beyondthearc.com/blog


IBM SPSS Modeler Workshop: Increase Business Value with Predictive Analytics

February 10, 2014

Want to gain insights to drive greater market share, increase customer retention, and reduce risk? Predictive analytics can get you there – learn about it in our free hands-on IBM SPSS Modeler Workshop on March 5, 2014.

Take advantage of this opportunity to get:

Experience using the intuitive SPSS software, including expert nodes...
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3 Key strategies for applying predictive models to improve ROI across your organization

December 20, 2012

Co-author: Gavin James

With today’s competitive markets, businesses increasingly need highly tailored approaches to win and retain customers. This introduces a host of challenges:  How do you offer the right message, to the right person, at the right time? Or determine which services will best suit specific customers? Or plan in advance which offers...
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