Mobile Banking on the 7:15 – NatWest’s “Busiest Branch” (video)

April 1, 2013
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For a successful mobile banking launch, Monitise recommends leveraging all available media channels to deliver clear, benefit-oriented marketing messages.

Here is one example of a benefits-led proposition and execution of a successful television advertising campaign, from Monitise customer NatWest:

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Original Post: http://www.mobilefiblog.com/mobile-banking-on-the-7-15-natwests-busiest-branch-video/

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