The Promises and Pitfalls of Big Data

The purchase profiles that card issuers create help the issuers spot potential card fraud. But most consumers are very concerned about the amount of personally identifiable data collected about them. This week’s Portals and Rails asks, when does Big Data become Big Brother?

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Original Post: http://portalsandrails.frbatlanta.org/2013/02/promises-pitfalls-of-big-data.html

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