Top 3 Mistakes Companies Make When Trying to Improve Customer Experience

1. They don’t see the end-to-end experience for their customers.

Organizations are usually very siloed and they tend to look at processes without thinking about how they are interrelated across lines of business. That means their view of the customer is fragmented. It’s important to take a holistic view, evaluating the customer experience across [...]

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Original Post: http://beyondthearc.com/blog/2013/customer-experience/top-3-mistakes-companies-make-when-trying-to-improve-customer-experience

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