Sign of the Times

January 18, 2013
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cap1_starbucks_h

This Capital One branch, located in midtown Manhattan, has, as you can see, a Starbucks sign hanging in the window. The Starbucks is actually directly adjacent to the bank, and a customer can walk directly between them through a glass door. But it raises the question, could co-branding like this, much like the in-store branch, be a sign of the future?

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One Response to Sign of the Times

  1. Jeffry Pilcher | The Financial Brand on January 22, 2013 at 12:35 pm

    It’s been tried a few times.

    Reliant Bank experimented with Maui Wowi Coffee & Smoothies:
    http://thefinancialbrand.com/6859/reliant-bank-maui-wowi-smoothie-branch/

    UNCB had “Gold Cafés”:
    http://thefinancialbrand.com/3810/uncb-gold-cafes-are-gone/

    Acru currently has the Copper Coin Coffee Co.:
    http://thefinancialbrand.com/19439/first-cherokee-state-bank-grows-into-acru/

    It’s not co-branding, but ING Direct is about the only one to experience any kind of real success with the café model:
    http://thefinancialbrand.com/3246/ing-direct-cafes/

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