Increasing marketing ROI with Big Data analytics

January 3, 2013
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With today’s competitive market, how do businesses provide greater value to customers while growing the business? The answers may lie in all that customer data that’s piling up. Why not put “big data” to work for you to increase marketing ROI?  Predictive Analytics can help you determine which customers to target, the best offers to [...]

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Original Post: http://beyondthearc.com/blog/2013/data-analytics/increasing-marketing-roi-with-big-data-analytics

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