Top 2 best practices for customer segmentation using data mining

December 18, 2012
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Traditional market research uses surveys to segment customers, and survey analysis helps you discover groups of customers with similar characteristics, who may respond to similar messaging.  However, it does not tell you exactly which of your customers need which messaging. Data mining helps you increase marketing effectiveness so you can deliver the right message to [...]

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Original Post: http://beyondthearc.com/blog/2012/customer-experience/top-2-best-practices-for-customer-segmentation-using-data-mining

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