3 Key strategies for applying predictive models to improve ROI across your organization

December 20, 2012
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Co-author: Gavin James

With today’s competitive markets, businesses increasingly need highly tailored approaches to win and retain customers. This introduces a host of challenges:  How do you offer the right message, to the right person, at the right time? Or determine which services will best suit specific customers? Or plan in advance which offers deliver [...]

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Original Post: http://beyondthearc.com/blog/2012/data-analytics/3-key-strategies-for-applying-predictive-models-to-improve-roi-across-your-organization

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