The Future of Mobile Commerce Sees PayPal on Top, According to Wedbush

November 28, 2012

A survey of mobile shoppers in the United States done by market intelligence firm Wedbush Decisions Metrics indicates that mobile commerce will serve as a driver of market leaders such as Amazon and eBay in both the short and long term.

Highlights of the study include the following:

  • Mobile wallets are already used by 8% of consumers, and 35% more indicated a propensity to use a mobile wallet.
  • A typical consumer has three commerce apps on his phone, two of which are eBay and Amazon.
  • PayPal has the lead in the mobile wallet race. 85% of consumers trust PayPal vs. less than 30% for Square.

A complete copy of the survey results can be obtained from Wedbush Equity Research.

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