We're all aware of the current state of consumer dissatisfaction with and apathy toward the litany of copycat loyalty rewards offerings in the financial services industry today. Now, the trend is headed in the direction of Merchant Funded Rewards (MFR) as the next best area to "look for innovation."If you are considering a foray into the MFR space, I'd like to share with you four lessons and considerations designed to help you create an MFR program that reverses the apathy and dissatisfaction…See More